50 Tips & Ideas to Improve your B2B Sales Funnel
Business-to-Business, or B2B marketing, is much like a two-way street: it depends on the success of the other party and vice versa. It’s a collaborative marketing solution that requires the...
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How to Leverage Account-Based Marketing In Your Lead Generation Strategy
It used to be so much easier. Create a good product, make a good offer, and write up the sale. In today’s incredibly competitive B2B sales environment, it’s hard enough just to get somebody’s...
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Overcoming Gaps In Your Healthcare Marketing Campaigns
We’ve come a long way from doctors making house calls in their starched white long coats and their black medical bags. Now, consumers are doing their own in-home diagnosis by searching online despite...
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Why Investing in Inbound Marketing is a Future Proof B2B Strategy
The law of attraction is the belief that positive or negative thoughts can bring you what you focus on. It may seem silly to think if you just think about a red Lamborghini one will somehow manifest...
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Attract, Engage, Delight: Convert Inbound Leads to Sales
Let’s take a moment and remember what it used to be like when B2B buyers actually picked up the phone and called you. Now, let’s skip ahead to the real world. 65% of ideal buyers skip the sales team...
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Why HubSpot is a Game-Changer for Healthcare Marketing
When VirtaMed aligned its sales and marketing with HubSpot and streamlined its lead nurturing process, it saw a 39% increase in traffic. Avella Specialty Pharmacy increased traffic 4x with HubSpot for...
View ArticleTop Inbound Marketing Strategies for Tech Companies
Competition in the tech space can be brutal. With so many services being offered in the cloud, geography is no longer a limiting factor. Products, services, and features have become less...
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The Benefits of HubSpot CMS for Your B2B Business
If you’re thinking about switching to HubSpot CMS (content management system), there are few things you need to know and think about. In this article, we’ll show you: The benefits of using HubSpot CMS...
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Why HubSpot is Essential for B2B Marketing
As B2B marketing & sales continue to evolve, it has quickly become both art and science. Well-crafted and engaging content is still required to catch the attention of prospects and drive them into...
View ArticleMarketing Automation (MA) Implementation Guide
Do you know that, according to U.S. Consumer Product Safety Commission, over 30 people kill and over 110 injure themselves every year by rocking vending machines in order to get free drinks out of...
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